Sending out thank you letters is one of the most important pieces of communication you will send to your capital campaign supporters.
Thank you letters say so much more than a simple thanks. They are tools your organization can use to make your supporters feel appreciated, communicate how their donation will be used, and interact with your supporters in a warm and personable way.
If you’re not sure where to start with thank you letters for your organization, here are a few tips and samples to help you get started.
What to include in your Thank You letter:
Personalized Language
Warmth and Emotion
A Thank You
Get to the Point
Be Prompt
Expressing Gratitude to Your Political Campaign Donors
Thanking your political campaign donors is crucial for maintaining strong relationships and ensuring continued support. Unlike capital campaigns, where the focus might be on long-term infrastructure or specific projects, political campaigns are often about immediate impact and urgent action. Your thank you letter should reflect this urgency by clearly showing how the donor’s contribution will directly influence the campaign’s success. Personalizing your message, maintaining warmth, and being prompt in your response will reinforce the donor's commitment and keep them engaged in the campaign's goals.
Short Personalized Thank You Sample:
Dear David,
Your support for our organization has been unmatched. You have given so much of your time and support, and supplied us with invaluable connections. Our team was blown away by your generous check. We are so appreciative of your continued support. With your gift, we can continue to make a difference in the lives of so many.
Thanks again,
Real Person’s Name
Title
Formal Thank You Sample:
Dear David,
Simply saying thank you for your generous gift to our organization just doesn’t seem like enough. Our team considers ourselves truly blessed to have supporters like you. You have enabled our team to continue helping the entrepreneur community.
The entrepreneurs our organization helps take a risk when they set out to make their dreams a reality. Through supporting start-ups with networking and education, you are helping these new businesses come alive. Your generous support has enabled us to host more than 300 people who have attended our educational events in the last year.
Thank you again for your support. If you have any questions about our organization, please don’t hesitate to contact me via email ([email protected]) or phone, (XXX) XXX-XXXX.
Sincerely,
(Real Signature if possible)
Real Person’s Name
Title